Welcome back to Sound Advice! This limited-edition thought leadership series is here to help podcasters produce, distribute, and monetize quality video and audio podcasts.

👋 Hi, I’m Jazzy T, founder and executive producer at JazzCast Pros Podcast Network. With 25 years of experience behind the mic and in the studio, I’m excited to pull back the curtain and share my best podcast production secrets!
If you missed last week’s article, “Your Voice Deserves to Be Heard,” we explored sound quality—the foundation of podcast success. Once your sound is crisp and clear, it’s time to focus on the next step: engaging your audience.
I recently had the pleasure of chatting with Tamara MacDuff and Sid Regona on the SCORE Greater Rochester NY Podcast, Rethinking Business: Success Sauce and Two Pickles.
I explain the power of podcasting for business owners who want to establish themselves as thought leaders in their industry and connect with clients on a deeper level.
This week, I’m sharing some key takeaways from our conversation to help you connect with your audience in meaningful ways.
Identify Your Audience
At JazzCast Pros, one of the first things I ask new clients is:
Who are you making this podcast for?
Knowing your audience helps you create content that:
✔ Resonates deeply
✔ Builds trust
✔ Keeps them coming back for more
💡 With over 4 million podcast titles available today, niching down is essential. When your ideal listener stumbles upon your show, they should instantly know it’s made for them!
As a podcast coach, I work with podcasters to create a detailed audience avatar.
Defining your avatar’s gender, age, and social class
Identifying their hopes, wants, and needs
Exploring their struggles and pain points
Example: Your avatar might be a 35-year-old working mom who dreams of starting a business but feels overwhelmed by daily life. Tailor your content to speak directly to her needs and aspirations!
👉 Ready to dive deeper? Book a 30-minute mastermind session with me and let’s refine your audience strategy!
Expand Your Reach Through Guesting
The quickest way to grow your podcast audience? Guesting on other podcasts.
We call it getting down with O.P.P. (other people's podcast)!
The easiest way to attract podcast listeners isn’t through social media or ads—it’s by getting into the ears of people who already listen to podcasts.
💡 Guest appearances allow you to:
✔ Introduce yourself to a new audience
✔ Connect with engaged listeners who already love podcasts
✔ Build credibility and expand your reach
At JazzCast Pros Podcast Network, we encourage our hosts to guest on each other’s shows as well as engaging in promo swaps! It’s a win-win: share audiences, amplify voices, and build a supportive community.
Leverage Video to Hook New Listeners
Video podcasting is on the rise! As a podcaster in 2025 you should be creating short, punchy clips (15–30 seconds) to share on social media platforms like TikTok, Instagram, X, YouTube Shorts and now Spotify !
Spotify for Creator’s new feature lets you upload video clips as a preview, boosting your show’s discoverability. This is a game changer because you are reaching an audience that is actively looking for a podcast to listen to.
📺 Check out this video for a full tutorial on leveraging this in-app promotional tool.
✔ Choose moments that pack a punch:
A piece of advice
A funny moment
A powerful statement
👉 Tools I love for creating clips:
🎙️ Riverside.fm: A remote studio for crystal-clear recordings with automatic clip generation. Get two hours of free recording when you click the link!! Use promo code JAZZYCAST for $30 off an annual subscription.
🎥 OpusClips: My personal favorite for creating short, engaging video clips complete with eye-popping captions and a Virality score! OpusClip also has a built-in social media scheduler so that you never have to download the videos, saving valuable storage space on your computer. Click here to try OpusClip for just $15/month.
4. The Power of Podcasting Community
Podcasting is more than just sharing your voice—it’s about building a community.
When you:
✔ Understand your audience
✔ Collaborate with fellow podcasters
✔ Create engaging content
…you’re not just growing your listener base—you’re creating connections that inspire action and foster change.
Ready to Take Your Podcast to the Next Level?
At JazzCast Pros, we’re on a mission to help creators amplify their voices and make meaningful impacts. We offer podcast coaching, development, and post-production services tailored for business owners who want to build communities through podcasting.
Sign Up for our Newsletter on LinkedIn to receive weekly tips from podcast producers and hosts! Together, let’s create a podcast that’s not just heard but felt.
Happy Podcasting,
Jazzy T
Founder, JazzCast Pros | Professional Audio Producer | Podcast Advocate
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