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The Secret to Winning Your First Pitch Competition

Updated: Jun 13, 2023

Pitching a business idea can be a daunting task, especially if you’re new to entrepreneurship. But with the right preparation and mindset, you can make your idea stand out and get the attention it deserves.

Monique Chatman aka Mo'Tivation is an award-winning CEO and business coach who has helped countless entrepreneurs make their dreams come true.

In a recent episode of Heart of the Hustle Podcast, Monique shared her story of how she won the She Means Business Pitch Competition and $15,000 for her business!

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A pitch competition is a contest where entrepreneurs present their business concept to a panel in the hope of winning a cash prize or investment capital.

Pitch competitions all have specific parameters and rules, but no matter what, business owners will be up against any number of other entrepreneurs with their own business ideas.

Even if you don’t win, the pitch competition can be a way to introduce yourself to the elite world of venture capital and angel investment. You will, of course, want to make the best impression that you can.

Monique was able to win two pitch competitions by following some key strategies that helped her stand out from the rest.

Here are some tips shared on the latest episode of Heart of the Hustle Podcast:

The Secrets to Pitching Your Business Like a Pro and Getting Funded:

  1. Know your audience: Before you start pitching your idea, make sure you know who you’re pitching to. Research your audience and tailor your pitch accordingly.

  2. Keep it simple: Your pitch should be simple and easy to understand. Avoid using jargon or technical terms that your audience may not be familiar with.

  3. Focus on the problem: Your pitch should focus on the problem your idea solves. Explain why your idea is important and how it can help people.

  4. Be passionate: Passion is contagious. If you’re passionate about your idea, it will show in your pitch.

  5. Practice, practice, practice: Practice your pitch until you can deliver it confidently and without hesitation.

  6. Be open to feedback: Listen to feedback from your audience and be open to making changes to your pitch.

  7. Follow up: After you’ve pitched your idea, follow up with your audience. Send them a thank-you note and ask for feedback.

Monique’s story is an inspiring one that shows how hard work and dedication can pay off in a big way. If you want to learn more about how she won the She Means Business Pitch Competition, be sure to listen to Heart of the Hustle Podcast episode 3!


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